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TERMS & PRICING Minimum Order 3,000 names -Standard fulfillment in 3-4 days Source -100% Direct Mail -Last Update 9/30/08 -Next Update 12/30/08 Multiple Use: $245/M Net Name: 85% plus $15/M Run   charge on 25,000+ names with   computer verification Brokers - standard 20% discount Processing PC Disk / E-mail / CD ROM / $50.00F Pressure Sensitive Labels $10/M Running Charges $ 15/ M RUSH charge $50/F Selects (varies with each file) Key Coding $5/M Title Addressing $5/M Recency (12 months) $5/M Recency (6 months) $10/M Recency (3 months) $15/M ZIP/SCF/State $5/M Specialty/Job Function/     Title/gender $5/M Shipping (2 day standard) Please Inquire Guarantee & Cancellation Policy Visa & Mastercard accepted

ADVENTURE & OUTDOOR RECREATION merica’s great outdoors and America’s hunger for a fit and healthy lifestyle are perfect mates. These consumers have found meaningful recreation in camping, hiking, four-wheeling, and playing in the great outdoors. Most are family-oriented, and seek products and services, such as books, videos, tapes, and travel information that will help make plans for future adventure activities. Can select male (57%) or female, family (63%) or individual interest. 100% home addresses. Average Order Value: $50.00 100% RESPONSE Card# 6903C Total File: 170,335 Base Rental Price: $95/M Selections available include (add $5/M) 01. City Slickers in the Great Outdoors 7,520 02. Family Camping Enthusiasts 32,111 03. Four-Wheel Driving Enthusiasts 16,131 04. Hiking, Canoeing, Rafting Tours 15,924 05. International Adventure Tours 2,880 06. Outdoor Adventure Tours 14,742 07. RV’s & Camping Trailer Trips 22,254 08. Sports Activities & Camps 9,309 09. Sports Utility Vehicle Tourists/Campers 45,069 N#188542 MIN# 61471 SRDS# 647464-0

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