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Datacard              Summary Active 55+ Year Old Buyers 55 year old consumers with incomes greater than 100,000 who are active purchasers with lots of hobbies and travel. They have purchased via direct mail and online. Some phones available. 100% home addresses. Active Lifestyle Millionaires+ A list of active millionaires; purchasing , investing, traveling, and contributing. Phone numbers available. 100% home address. Net worth by age available. Adventure & Outdoor Recreation These consumers have found meaningful recreation in camping, hiking, four-wheeling, and playing in the great outdoors. Most are family-oriented, and seek products and services, such as books, videos, tapes, and travel information that will help make plans for the future adventure activities. Can select male (57%) or female, family (63%) or individual interest. 100% home addresses. Dieters By Special Interest hese dieters seek better health, disease prevention, greater energy and well being, and not just to limit weight gain. They also believe a good diet is the best bet for looking better. Family & Vacation Travel Database This database of mail-responsive households who vacation is 63% female, with at least two cars and two children. 100% home addresses. Homework Success for 'Time Starved' Parents This publisher produced a book and a series of educational brochures that coached busy "time-starved" parents on how to help their children with homework. It was sold directly to consumers via direct mail offers and catalogs, and also to institutions such as educational systems, the military, non-profits, educational companies, and counselors. Selections include both consumers and the institutional buyers. 30% with phone. 62% Female. Homeowner Responder Database — Consumers This homeowner list provides unparalleled access to data about type of home, time since purchase, market value, equity, age of home, and other important factors. Use this response list to target your best homeowner prospect. Updated monthly. 40% Phones. Average Order Value $249.00 House Rich, Cash Poor. Homeowners: High Equity These homeowners have great equity in their homes, and are established with good credit ratings. Selects below the $250,000 equity are available upon request. 40% Phones. Average Order Value: $249.00 Luxury Vacationers The luxury vacation business is booming with more cruise ships, vacation packages, and tours available than ever before. In addition, personal services, such as fitness training, are on the rise. Tap into this wealthy, database of consumers and high-dollars spenders. 100% home address. 65% female. 33% phones. Retiree Entrepreneurs Retiring individuals are fitter then ever and will live longer then their parents. They retain their productive and ambitious dreams to earn and save more money by using the skills, resources, and ideas they have developed through a lifetime of work. They also are practical, fearing that they will outlive their savings and pensions, or are motivated to leave a legacy behind for their grown children. Single Family Home Seekers Homeowners who have established themselves with starter homes and seeking upgrades to new neighborhoods and larger single-family houses. Ideal prospects for moving companies, real estate, mortgage brokers, financial services, and insurance. 40% Phones. Average Order Value Ranges: $249.00 Travel Book Lovers These travel lovers purchased books to plan their trips, save money, or to find better value for their travel dollars. 15% with phone. 71% Male. Average Order Size: $59

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