1. What is the source
of your lists?
Myllymaki & Company represents hundreds of business
owners who regularly send us their customer lists. Because most of these
companies are small, they do not want to be known.
2. How recent are
Our lists are constantly updated, but a larger update
occurs quarterly. Most of our lists are a little over 12 months, and may be up
to 18 months. After that time, the names are deleted.
3. What does
"recency" or "hotline" mean?
For an additional charge, we can select
out "hotline" names:those individuals who have made recent purchases in
response to direct marketing offers. Prices for hotline names are as follows:
4. What is the minimum
3,000 names: one of the lowest in the industry.
you guarantee the names on the lists?
All response lists are guaranteed
to be 95% deliverable. We will refund the first-class postage rate ($.37) for
any returned mail over 5% of the list. All compiled lists are guaranteed 90%
deliverable with the same terms as above. The returned mailing pieces must be
received within 90 days of the shipment of the list. Phone numbers are not
6. How many times can I use a list?
list rental agreement is for a one-time rental. Some clients wish to re-target
the same names within a short period of the first mailing. For this reuse, we
discount $10 off the base rental price. Multiple use arrangements are also
available which offer unlimited use for one year. (Quantity x $245/base price)
7. How long does it take to get the list after I order?
Standard fulfillment is 3 to 5 working days, but rush orders are welcome.
8. What are the costs involved in ordering?
There is a base
rental fee usually ranging from $80-$95. In addition to the rental fee, there
are charges for any "selects" you make. For example, if you select names within
specified states, or a specific gender, there is an additional charge of $5 per
thousand. In addition to rental and select fees, there are processing and
shipping charges. Please see the TERMS and PRICING section for specifics.
9. What is keycoding?
A keycode will decipher one list
select from another. It is also a means of precisely tracking the response
produced by a particular list. You may choose any alpha and/or numeric
characters to identify your lists. This feature offers you the ability to
identify where your best customers are located.
10. Explain net name
and running charges?
"Net name" refers to an agreement between the list
manager and the user which allows the user to pay for fewer names than actually
ordered. Myllymaki and Company offers an industry low minimum quantity of
25,000 to qualify for this discount. The terms are 85% of the total names
ordered and requires computer verification. A fee of $15 per thousand "running
charges" is charged on the names deducted.
11. What is a
The term nixie refers to a mailing piece that is returned to a
mailer because it is deemed undeliverable because of an incorrect name and/or